1. Start with a clear headline

• Use a simple, inviting title like “Wedding Floral Services” or “Full-Service Wedding Flowers.”

• Add a short subhead (one sentence) that captures your unique selling point, e.g., “Locally grown blooms crafted into timeless arrangements.”

1. Lead with what clients care about

• Begin with a brief paragraph (2–4 sentences) summarizing your offerings and benefits: experience, local flowers, customization, reliability. Example: “We create ceremony and reception florals using blooms grown on our farm. From intimate elopements to large celebrations, we design personal, seasonally inspired arrangements and handle delivery and setup.”

1. Describe service packages and options

• Offer clear tiers or sample packages (e.g., Essentials, Signature, Luxe) and list what each includes. Be concrete about typical components and quantities (ceremony bouquets, bridal bouquet, bridesmaids’ bouquets, boutonnieres, centerpieces, altar florals).

• Include add-ons (corsages, aisle décor, flower crowns, installation, rental vases, rehearsal florals).

• Give starting prices or price ranges for each package to set expectations, or state that pricing is custom and based on guest count and design.

1. Explain the process step-by-step

• Inquiry & consultation: what you ask (date, venue, style, budget).

• Proposal & contract: timeline for deposit, contract, estimated total.

• Planning & mood boards: site visits, sketches, sample blooms.

• Final details & payment: final guest count deadline, balance due date.

• Delivery & setup: arrival time, breakdown/cleanup policy.

1. Highlight what makes you different

• Emphasize farm-grown flowers, sustainability, seasonal design, personal service, years of experience, on-site consultations, or vendor coordination.

• Include a short sentence or two of reassuring logistics (insurance, backup bloom plans, delivery radius).

1. Provide practical details

• Typical lead time required (e.g., 6–12 months for peak season).

• Minimum order size or minimum spend.

• Deposit and payment schedule (e.g., 25% deposit to secure date, balance due 30 days prior).

• Cancellation and rescheduling policy.

• Coverage area and travel fees if applicable.

1. Use visuals (if writing for web or print)

• Suggest including photo examples of previous weddings, package breakdown images, and a sample timeline.

• Caption images with brief descriptions (venue, package used, flower varieties).

1. Include testimonials and trust signals

• Short client quotes highlighting reliability and design.

• Note awards, certifications, or press mentions if any.

1. Make the call-to-action clear

• Tell couples exactly how to proceed: “Request availability,” “Schedule a consultation,” or “Email us with your date and guest count.”

• Offer preferred contact method and typical response time.

1. Keep tone and language client-focused

• Use warm, reassuring language: “We’ll help you,” “We’ll handle,” “Together we’ll create.”

• Avoid floral jargon without explanation; when using terms like “boutonnière” or “nosegay,” add a short clarification.

Sample short service blurb (for a website)

Wedding Floral Services We design wedding florals using seasonal, farm-grown blooms, tailored to your style and budget. Packages start at $X and include bouquet, attendants’ flowers, ceremony accents, and reception centerpieces. After an initial consultation we deliver a custom proposal and timeline. Typical lead time is 6–12 months; a 25% deposit secures your date. Contact us with your wedding date and guest count to get started — we reply within 48 hours.

Final tips

• Be transparent about price ranges and what’s included to reduce back-and-forth.

• Use bullet points and short sections for scannability.

• Update lead times and pricing seasonally to stay accurate.